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Though this was an important early step in Disney Studies, as it found it necessary to justify its legitimacy within the academy, in the intervening quarter-century, Disney Studies has established itself as a field of Animation Studies (which, simultaneously, has established itself as a branch of Film and Television Studies, as well as Cultural Studies), and is now recognized widely as a valid subject of academic enquiry in its own right. Film Studies as a whole - and Disney Studies as part of that - has also evolved in such a way that it has moved forward from insisting upon an overtly political (and therefore inherently biased) stance, and has taken up a more historically-based and\/or cultural studies-based, politically-neutral approach that seeks to contextualize its subject in terms of the conditions in which the company's various outputs - animated shorts and films, theme park attractions, television shows, books, music, merchandising, and the like - have been produced, as well as understanding the audience for whom these were made initially. This is not to say that the field ignores politics - far from it - but rather that it uses political history and political theory as academic basis, rather than as a position from which to debate and opine.\u003cbr\u003eBy looking at Disney from some of its many angles - the history and the persona of its founder, a selection of its films (from the blockbuster successes to the less than successful), its approaches to animation, its branding and fandom, and the ways that it has been understood and reinterpreted within popular culture - it is hoped that \u003ci\u003eDiscussing Disney\u003c\/i\u003e offers its readers (and the field of Disney Studies) a more holistic understanding of a company that is arguably one of the most important forces within culture - popular or otherwise - within (so far) the Twentieth and Twenty-First Centuries.","brand":"None","offers":[{"title":"Paperback","offer_id":46214253510866,"sku":"9780861967193","price":41.95,"currency_code":"CAD","in_stock":true},{"title":"Kobo eBook","offer_id":46214253543634,"sku":"82e0aaa4-bfec-313e-9af6-3a7e3d5c8c5f","price":17.59,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/1_a4e40a56-6ddc-441e-af75-260b8fca668a.jpg?v=1763104810"},{"product_id":"bojack-horseman-the-art-before-the-horse","title":"Bojack Horseman: The Art Before The Horse","description":"\u003cb\u003ePart oral history based on original interviews with the show’s cast and crew, part art book—including sketches, storyboards, and background art—this official behind-the-scenes companion book traces the hit series from conception to post-production.\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Beginning with the initial development of creator\/showrunner Raphael Bob-Waksberg and production designer Lisa Hanawalt’s inimitable aesthetic vision, \u003ci\u003eThe Art Before the Horse\u003c\/i\u003e goes on to reveal all of the moving parts—direction, writing, casting, animation, and music—that come together to form this uniquely bleak, emotionally potent, very funny show.\u003cbr\u003e\u003cbr\u003e Netflix’s \u003ci\u003eBoJack Horseman\u003c\/i\u003e remains one of the most critically acclaimed animated comedy series of all time. 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