{"product_id":"跨境电商营销-第2版-慕课版","title":"跨境电商营销（第2版 慕课版）","description":"\u003cp\u003e本书采用项目教学的方式组织内容，共设8个项目，每个项目由项目情境引入、项目任务书、任务描述、相关知识、任务实施、任务评价、知识拓展和同步拓展8个部分组成。通过本书的学习和训练，学生不仅能够掌握在网络条件下开展跨境市场调研以及各种跨境网络营销的技术手段和方法，还基本能够独立分析和解决跨境网络营销实践中存在的问题。本书可作为高等职业院校跨境电子商务专业、国际贸易专业、电子商务专业的教学用书，也可以作为跨境电子商务培训的教材，还可作为跨境电子商务运营专员和营销专员自学的参考资料。\u003c\/p\u003e\r\n","brand":"None","offers":[{"title":"Livre numérique Kobo","offer_id":46635028906194,"sku":"52e2f35c-85c1-341e-a58c-cffab277159d","price":17.6,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/image_021b1e51-4bf8-41af-ba0f-c763016c41e3.jpg?v=1762964947","url":"https:\/\/www.indigo.ca\/fr\/products\/%e8%b7%a8%e5%a2%83%e7%94%b5%e5%95%86%e8%90%a5%e9%94%80-%e7%ac%ac2%e7%89%88-%e6%85%95%e8%af%be%e7%89%88","provider":"Indigo","version":"1.0","type":"link"}