{"product_id":"business-and-professional-communication-principles-and-skills-for-leadership","title":"Business and Professional Communication: Principles and Skills for Leadership","description":"\u003cp\u003e\u003cstrong\u003eNow published by Sage\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eBusiness and Professional Communication: Principles and Skills for Leadership\u003c\/strong\u003e\u003c\/em\u003e focuses on the essential concepts and skills of business and professional communication, emphasizing leadership in today’s global workplace. Authors Steven A. Beebe, Timothy P. Mottet, and new co-author Seth S. Frei structure the text around five core communication principles, offering a practical and accessible framework. These principles are explored through real-world applications, such as workplace relationships, interviewing, teamwork, and presentations. Students gain a deeper understanding of their own communication habits, learn to craft clear and impactful verbal and nonverbal messages, develop strong active listening skills, and refine their ability to adapt communication strategies to meet the needs and styles of others. The \u003cstrong\u003eFourth Edition\u003c\/strong\u003e features updated research and pedagogy, including insights into modern technologies like AI, equipping students to meet the communication and leadership challenges of the modern workplace.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSage Vantage Learning Platform\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis text is offered in \u003cstrong\u003eSage Vantage\u003c\/strong\u003e, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. Highlights include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eAssignable multimedia activities with assessment\u003c\/strong\u003e—including video, data, reading, and self-assessment activities— tied to learning objectives and curated exclusively for this text bring concepts to life. \u003ca href=\"https:\/\/players.brightcove.net\/268012963001\/Sy9lbkRKl_default\/index.html?videoId=ref:cd-buma-inpr-s2eSK8.1lm-CA02193\u0026secureConnections=true\u0026secureHTMLConnections=true\u0026autoStart=false\"\u003e \u003cstrong\u003eWatch a sample video now\u003c\/strong\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/players.brightcove.net\/268012963001\/Sy9lbkRKl_default\/index.html?videoId=ref:cd-buma-inpr-s2eSK8.1lm-CA02193\u0026secureConnections=true\u0026secureHTMLConnections=true\u0026autoStart=false\"\u003e.\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNEW! An AI Literacy module\u003c\/strong\u003e prepares students to engage confidently with today’s AI tools through an interactive, outcomes-focused experience—with minimal instructor lift and no course redesign required. Available exclusively in \u003cstrong\u003eSage Vantage\u003c\/strong\u003e and written by professors who teach and publish about AI, the AI Information Literacy, Academic Integrity, and Responsible AI Use integrates video, data-driven examples, applied activities, Knowledge Checks, and built-in assessments that help instructors track student understanding. Focused on strengthening critical thinking, the module teaches students how to evaluate AI outputs for accuracy and bias while developing responsible prompting strategies that support academic success without compromising students’ intellectual growth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInstructors, see how Vantage works!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/sage.navattic.com\/zp4f0mp9?g=cmkbksxzb004b04jm1n1zey2n\u0026s=0;utm_source=navattic\"\u003eTake a brief self-guided tour with our interactive demo\u003c\/a\u003e\u003c\/p\u003e","brand":"None","offers":[{"title":"Livre numérique Kobo","offer_id":46695595016402,"sku":"d06e4983-9783-36e3-a3b8-3f15213e5684","price":125.59,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/image_8554f501-d7e6-48a6-8d21-01c1501cd72b.jpg?v=1767816939","url":"https:\/\/www.indigo.ca\/fr\/products\/business-and-professional-communication-principles-and-skills-for-leadership","provider":"Indigo","version":"1.0","type":"link"}