{"product_id":"chocolate-covered-money-1","title":"Chocolate Covered Money: Secrets of the Marketing Genius Who Built the World's Most Successful Chocolate Brands","description":"\u003cb\u003eThe story of the man behind some of the world’s biggest chocolate empires.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eChocolate Covered Money\u003c\/i\u003e is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store “in a mall near you.” Chocolate is a big business, and makes a lot of money. This book “pulls the curtain back” for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.\u003cbr\u003e\u003cbr\u003eThis book reveals business methods used to enable three of the world’s leading super-premium luxury Belgian chocolate brands—Godiva, Leonidas, and KC Chocolatier—to compete against one another, how each achieves marketing dominance in certain markets, and what it really takes to build a worldwide chain of retail stores.\u003cbr\u003e\u003cbr\u003eBrad Yater shares his business expertise, having served as country manager for the US at all three of these brands, beginning with Godiva, during a career lasting thirty years. Read the fascinating story of how this happened to him.","brand":"None","offers":[{"title":"Couverture rigide","offer_id":46222299398354,"sku":"9781637588079","price":38.99,"currency_code":"CAD","in_stock":false},{"title":"Livre numérique Kobo","offer_id":46222299431122,"sku":"da3b66eb-8c43-306f-8ccb-0822903ae0f2","price":29.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/1_2c27be54-e165-4d22-a8e2-c9fc6fcc8bb0.jpg?v=1762836016","url":"https:\/\/www.indigo.ca\/fr\/products\/chocolate-covered-money-1","provider":"Indigo","version":"1.0","type":"link"}