{"product_id":"choose-1","title":"Choose: The Single Most Important Decision Before Starting Your Business","description":"\u003cb\u003eNow in paperback from the author of \u003ci\u003eAsk\u003c\/i\u003e, a meticulous step-by-step plan for entrepreneurs and start-up businesses to choose the right market to serve.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eWhat type of business should you start?\u003c\/i\u003e It's a question that for the past 10 years, Inc. 500 CEO and best-selling author Ryan Levesque--featured for his work in \u003ci\u003eThe Wall Street Journal, USA Today, Forbes\u003c\/i\u003e, and \u003ci\u003eEntrepreneur\u003c\/i\u003e--has guided thousands of entrepreneurs through the journey of answering.\u003cbr\u003e\u003cbr\u003eOne of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is \u003ci\u003ewrong\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003eInstead of obsessing over \u003ci\u003ewhat\u003c\/i\u003e--as in \u003ci\u003ewhat\u003c\/i\u003e should you sell or what should you build--you should first be asking \u003ci\u003ewho\u003c\/i\u003e. As in, \u003ci\u003ewho\u003c\/i\u003e should you serve?\u003cbr\u003e\u003cbr\u003eThe \u003ci\u003ewhat \u003c\/i\u003eis a logical question that will come soon enough. But choosing your \u003ci\u003ewho \u003c\/i\u003eis the foundation from which all other things are built.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThat\u003c\/i\u003e is what this book is all about.\u003cbr\u003e\u003cbr\u003eLevesque's meticulously tested, step-by-step process is designed to minimize your risk of failure and losing money upfront, giving you \u003ci\u003eclarity\u003c\/i\u003e on what type of business to build and the \u003ci\u003econfidence\u003c\/i\u003e to finally take that leap and get started.","brand":"None","offers":[{"title":"Couverture souple","offer_id":46212773544146,"sku":"9781401951139","price":22.99,"currency_code":"CAD","in_stock":true},{"title":"Couverture rigide","offer_id":46212773576914,"sku":"9781401957476","price":33.99,"currency_code":"CAD","in_stock":true},{"title":"Livre numérique Kobo","offer_id":46212773609682,"sku":"27e0346d-e207-3f7f-95f7-6936b4337b0e","price":13.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/1_4fd08fd8-f126-4d9f-8929-bde146476703.jpg?v=1763684338","url":"https:\/\/www.indigo.ca\/fr\/products\/choose-1","provider":"Indigo","version":"1.0","type":"link"}