{"product_id":"copycats","title":"Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge","description":"\u003cdiv\u003eIn the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.\u003cbr\u003e\u003cbr\u003eIn Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation.\u003cbr\u003e\u003cbr\u003eShenkar shows how savvy imitators generate huge profits. They save not only on R\u0026amp;D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials.\u003cbr\u003e\u003cbr\u003eCopycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including:\u003cbr\u003e\u003cbr\u003e·          How to select the right model to imitate\u003cbr\u003e\u003cbr\u003e·          How to avoid oversimplification of a model\u003cbr\u003e\u003cbr\u003e·          Which imitation strategy to use\u003cbr\u003e\u003cbr\u003e·          How to prepare and execute an implementation plan\u003cbr\u003e\u003cbr\u003eEngaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.\u003cbr\u003e\n\u003c\/div\u003e","brand":"None","offers":[{"title":"Couverture rigide","offer_id":46198118318257,"sku":"9781422126738","price":38.99,"currency_code":"CAD","in_stock":true},{"title":"Livre numérique Kobo","offer_id":46198118351025,"sku":"0e88fb3b-4aa7-360b-8afc-e17f2a441219","price":31.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/1_3df92a2c-3211-4ff8-bd50-b1e4c3bc42ef.jpg?v=1763632159","url":"https:\/\/www.indigo.ca\/fr\/products\/copycats","provider":"Indigo","version":"1.0","type":"link"}