{"product_id":"crowning-the-customer","title":"Crowning the Customer","description":"\u003cp\u003e\u003cstrong\u003eHow to become Customer Driven\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eCustomer service is the competitive business battleground of the twenty-first century. This book, by an internationally acclaimed entrepreneur, is a hands-on guide for people who run businesses or work in them, written in simple jargon-free style. He explains:\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe 'Boomerang Principle' (bringing the customer back)\u003c\/li\u003e\r\n\u003cli\u003eHow to get the feel of the market place\u003c\/li\u003e\r\n\u003cli\u003eHow to listen effectively to the customer\u003c\/li\u003e\r\n\u003cli\u003eCustomer panels\u003c\/li\u003e\r\n\u003cli\u003eWhy you should increase the number of complaints\u003c\/li\u003e\r\n\u003cli\u003eHow to introduce fun and surprise into business.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eAn essential handbook for managers, company directors, employees and students.\u003c\/p\u003e\r\n","brand":"None","offers":[{"title":"Livre numérique Kobo","offer_id":46583188357330,"sku":"776a3fb9-3484-368b-9506-a06634af554a","price":13.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/image_c3a74b7f-e16f-4dac-88f3-a58cde1cb3a1.jpg?v=1762930125","url":"https:\/\/www.indigo.ca\/fr\/products\/crowning-the-customer","provider":"Indigo","version":"1.0","type":"link"}