This book approaches Silk Road studies from within the microcosm of China’s Southwest avant-garde arts sector in order to approach the macrocosm of China’s cultural heritage and creative industry influence worldwide. While reading China’s cultural hegemony and its attendant ideologies as ‘shaping’ memory and history throughout New Silk Road regions, the book includes new regional research from within China's borders, as well as throughout New Silk Road regions. With twenty years of experience in China, Sophia G. Kidd fills a void in discussions of the New Silk Roads (NSR) which fail to underscore the importance of the initiative’s people-to-people component. Cultural diplomacy aids cooperation between New Silk Road Regions by reducing ‘cultural discount’ of Chinese cultural exports, i.e., ideas and values, creating a shift of geo-cultural thinking to come. This book will prove illuminating for students of the arts and soft power in greater China.