{"product_id":"death-of-a-marketer-modern-marketing-s-troubled-past-and-a-new-approach-to-change-the-future","title":"Death of a Marketer: Modern Marketing’s Troubled Past and a New Approach to Change the Future","description":"\u003cp\u003eMarketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing’s Agile future. Dive in to discover:\u003c\/p\u003e\r\n\u003cp\u003e• Marketing’s cyclical history, from flowery persuasion to the no-nonsense hard sell and back again.\u003cbr\u003e\r\n• A detailed walk through of four Agile methodologies that can help marketers thrive in their uncertain environments.\u003cbr\u003e\r\n• Compelling reasons that enterprise organizations and one-person teams alike should be racing to adopt an Agile marketing approach.\u003c\/p\u003e\r\n\u003cp\u003eFounded on in-depth research and real-world examples alike, Death of a Marketer is a must-read for all modern marketing professionals.\u003c\/p\u003e\r\n","brand":"None","offers":[{"title":"Livre numérique Kobo","offer_id":46357300052178,"sku":"f42d5a78-346f-37e0-b0cc-d478f0bd9b6c","price":13.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/image_84fa663d-fb09-4324-9e5e-7e7c9377a0b1.jpg?v=1762444604","url":"https:\/\/www.indigo.ca\/fr\/products\/death-of-a-marketer-modern-marketing-s-troubled-past-and-a-new-approach-to-change-the-future","provider":"Indigo","version":"1.0","type":"link"}