{"product_id":"getting-people","title":"Getting People: Writing and producing effective recruitment advertising","description":"\u003cp\u003eDistilled from an internationally successful Advertising Copywriter’s lifetime experience and rich in nugget after nugget of condensed know-how, tips and techniques ... “Getting People” is a veritable mine of priceless information.\u003c\/p\u003e\n\u003cp\u003eYou could spend years learning how to write effective ads – or you could just read this book. As the author puts it, “There’s no substitute for personal experience – unless of course it’s someone else’s!”\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Author.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA Teacher whose accidental introduction to Advertising led to over 45 years of award-winning international success at leading ad agencies including Halls\/Saatchi, Young \u0026 Rubicam, Leo Burnet and J.Walter Thompson, Creative Director Peter Townsend is ideally qualified to pass on his skills.\u003c\/p\u003e","brand":"None","offers":[{"title":"Livre numérique Kobo","offer_id":46671572598994,"sku":"adf0039a-bb2d-30be-989f-b33496c06e4d","price":29.71,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/image_ed5021b7-7f9a-42d6-9523-6afb89bf78a1.jpg?v=1762656452","url":"https:\/\/www.indigo.ca\/fr\/products\/getting-people","provider":"Indigo","version":"1.0","type":"link"}