{"product_id":"media-reception-studies","title":"Media Reception Studies","description":"\u003cp\u003e\u003cb\u003eA broad survey on how audiences make meaning out of mass media\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eMedia Reception Studies\u003c\/b\u003e broadly surveys the past century of scholarship on the ways in which audiences make meaning out of mass media. It synthesizes in plain language social scientific, linguistic, and cultural studies approaches to film and television as communication media.\u003cbr\u003e\u003cbr\u003eJanet Staiger traverses a broad terrain, covering the Chicago School, early psychological approaches, Soviet theory, the Frankfurt School, mass communication research and critical theory, linguistics and semiotic theory, social-psychoanalytical research, cognitive psychology, and cultural studies. She offers these theories as a set of tools for understanding the complex relationships between films and their audiences, TV shows and their viewers. She explains such questions as the behavior of fans; the implications of gender, sexuality, and race\/ethnicity with regard to the media; the effect of violence, horror, and sexually explicit images on viewers; and the place of memory in spectatorship.\u003cbr\u003e\u003cbr\u003e Providing an organized and lucid introduction to a staggering amount of work, \u003cb\u003eMedia Reception Studies\u003c\/b\u003e is an indispensable resource for anyone interested in understanding the effects of mass media.\u003c\/p\u003e","brand":"None","offers":[{"title":"Couverture souple","offer_id":46237000532178,"sku":"9780814781357","price":45.95,"currency_code":"CAD","in_stock":true},{"title":"Couverture rigide","offer_id":46237000564946,"sku":"9780814781340","price":84.5,"currency_code":"CAD","in_stock":true},{"title":"Livre numérique Kobo","offer_id":46237000597714,"sku":"5637f63b-6b34-3509-a78a-31d5bbcf121b","price":32.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/1_d12c8f0a-1b8d-478b-a188-a85b7bd0cdb1.jpg?v=1762561816","url":"https:\/\/www.indigo.ca\/fr\/products\/media-reception-studies","provider":"Indigo","version":"1.0","type":"link"}