{"product_id":"memorable-profitable-virtual","title":"Memorable, Profitable, Virtual: How to Run Virtual Conferences, Conventions, and Trade Shows That Create Meaning, Value, and Lasting Connections","description":"\u003cstrong\u003eHow to Make a Virtual Event Your Most Profitable Event Ever\u003c\/strong\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn a post-pandemic world, virtual events have emerged as a mainstay for organizations of all sizes, from multi-billion-dollar corporations to the local church or synagogue.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eVirtual meetings, conferences, trade shows, and workshops have proven to be a viable, less expensive alternative to the in-person real thing.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAnd that explains the reputation virtual events have garnered: If it looks cheap, it is. The bar to hold a massive gathering has never been lower, and it shows!\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eA cheap mic is good enough . . . Just use Zoom . . . Can you see my screen?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn Memorable, Profitable, Virtual, digital event production entrepreneur Elias Puurunen bucks the trend of low-value virtual events where every expense is spared.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis step-by-step guide shows businesses, brands, governments, and not-for-profits how to: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e - Decide whether to go virtual-only or hybrid\u003c\/p\u003e\u003cp\u003e - Promote your event so attendees demand another one next year\u003c\/p\u003e\u003cp\u003e - Avoid the 7 easy-to-make mistakes that ruin the attendee experience\u003c\/p\u003e\u003cp\u003e - Set a realistic virtual event budget (and follow it)\u003c\/p\u003e\u003cp\u003e - Find, prep, and compensate world-class speakers\u003c\/p\u003e\u003cp\u003e - Calculate return on investment for a virtual event\u003c\/p\u003e\u003cp\u003e - Book vendors and sponsors to cover all event costs\u003c\/p\u003e\u003cp\u003e - Stay in touch with attendees so they show up day-of\u003c\/p\u003e\u003cp\u003e - Deliver high-production value without going into debt\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhether you've only ever attended virtual events or have already hosted one (or more), Memorable, Profitable, Virtual will show you a new and better way to organize, run, and monetize a high-production value virtual experience.\u003c\/p\u003e","brand":"None","offers":[{"title":"Couverture rigide","offer_id":46325455028434,"sku":"9781999533571","price":39.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/1_dad2c62f-b5ac-4021-885c-0dcd8aa8980f.jpg?v=1762902743","url":"https:\/\/www.indigo.ca\/fr\/products\/memorable-profitable-virtual","provider":"Indigo","version":"1.0","type":"link"}