{"product_id":"off-the-ground-from-the-brink-of-bankruptcy-to-a-billion-dollar-trampoline-empire","title":"Off the Ground: From the Brink of Bankruptcy to a Billion-Dollar Trampoline Empire","description":"\u003cp\u003eIn 2011, Case Lawrence was facing financial ruin. His real estate business had collapsed in the wake of the Great Recession, and bankruptcy seemed inevitable. With a wife, six kids, and no clear path forward, he resigned himself to finding a traditional job—until a spontaneous trip to a California trampoline park changed everything.\u003c\/p\u003e\n\u003cp\u003eWhat started as a simple curiosity turned into an obsession. Could he turn trampoline parks into a profitable business? Could he scale an industry that didn’t even exist yet? Armed with nothing but a lawyer’s skepticism, a failed entrepreneur’s hunger, and a family’s unwavering belief, Lawrence decided to take the leap.\u003c\/p\u003e\n\u003cp\u003eThe result? Sky Zone—a global entertainment empire with 300+ locations, millions of customers, and a billion-dollar valuation.\u003c\/p\u003e\n\u003cp\u003eBut success wasn’t instant. No investors. No blueprint. No proven market. Instead, there were lawsuits, a pandemic, and countless moments of doubt. In \u003cem\u003eOff the Ground\u003c\/em\u003e, Lawrence shares the raw, unfiltered truth about the rollercoaster of entrepreneurship—the setbacks, the pivots, and the victories that only come when you refuse to quit.\u003c\/p\u003e\n\u003cp\u003eThis book is more than a business memoir. It’s a blueprint for resilience, creativity, and surviving when the odds are stacked against you. Whether you’re a startup founder, a small business owner, or just someone looking for inspiration, \u003cem\u003eOff the Ground\u003c\/em\u003e will challenge you to think differently about courage, risk, and the unexpected opportunities that can change everything.\u003c\/p\u003e\n\u003cp\u003eKey takeaways include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTrends and principles driving the rapidly growing “experience economy”\u003c\/li\u003e\n\u003cli\u003eWhy failure is often the best setup for success\u003c\/li\u003e\n\u003cli\u003eThe key strategies behind scaling an unproven business model\u003c\/li\u003e\n\u003cli\u003eHow to innovate and lead in a new industry\u003c\/li\u003e\n\u003cli\u003eWhat it really takes to survive as an entrepreneur\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor fans of \u003cem\u003eShoe Dog\u003c\/em\u003e by Phil Knight and \u003cem\u003eThe Ride of a Lifetime\u003c\/em\u003e by Bob Iger, \u003cem\u003eOff the Ground\u003c\/em\u003e delivers an honest and gripping look at what it really takes to retain your values, your nerve, and your perspective as you build something from nothing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBecause success isn’t about avoiding failure. It’s about learning how to bounce back.\u003c\/strong\u003e\u003c\/p\u003e","brand":"None","offers":[{"title":"Kobo eBook","offer_id":46810042564818,"sku":"44327a3c-b070-3ec8-b98d-d5cd1feb57d8","price":11.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/image_9637918d-3ed1-45fe-9c6f-2e4d00cc42e4.jpg?v=1758807603","url":"https:\/\/www.indigo.ca\/fr\/products\/off-the-ground-from-the-brink-of-bankruptcy-to-a-billion-dollar-trampoline-empire","provider":"Indigo","version":"1.0","type":"link"}