Norman has once again excelled in the delivery of an easy to follow roadmap to increased productivity. The self-evaluation of competencies, risks, costs and opportunities to ensure that a firm can outsource inefficient functions while increasing quality and profitability thereof are key. By doing so, firms can capitalize on the allocation of freed up resources to areas of greater profitability. By illustrating three areas for competence outsourcing, each of us can identify the opportunities available within our firms to maximize returns in our own realities. If you are responsible for management, you need to pay attention to this issue as pressure to deliver in a post-COVID world will be significant and knowing where and how to optimize is critical.