Prof. Dr. Marc Oliver Opresnik is a Professor of Marketing and Management and Member of the Board of Directors at SGMI St. Gallen Management Institute, a leading international business school, and Professor of Business Administration at the Lübeck University of Applied Sciences. In addition, Dr. Opresnik is a visiting professor of international universities such as the European Business School in London and the East China University of Science and Technology in Shanghai. His experiences spans 10 years of working in management and marketing positions for Shell International Petroleum Co. Ltd. and is the author of numerous articles and books, including the international marketing textbook "Marketing - A Relationship Perspective" (Vahlen, 2010). Along with Kevin Keller and Phil Kotler, one of the world's leading marketing professors, he works as a co-author of the German edition of "Marketing Management", the "Bible of marketing," which will be released in 2014. As managing director of the consulting firm Opresnik Management Consulting, he works as a coach, keynote speaker and consultant to numerous international corporations, institutions and governments.