{"product_id":"the-little-book-of-common-sense-investing-the-only-way-to-guarantee-your-fair-share-of-stock-market-returns","title":"The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns","description":"\u003cp\u003eJohn C. Bogle's \u003cem\u003eThe Little Book of Index Investing\u003c\/em\u003e is a power-packed explanation of why outperforming the market is an investor illusion. Instead, the founder of The Vanguard Group—the man who's been called \"the conscience of the investment industry\"*—recommends a simple, time-tested investment strategy that can deliver the greatest return to the greatest number of investors: indexing. Why? Investing is a zero-sum game where transaction costs, taxes, poor investment diversification, and poor market-timing (an affliction for most investors) hurts your portfolio more than it helps. Indexing eliminates that hurt. Bottom-line, if you can't be an index, why not invest in one? And you'll be all the happier and richer for it.\u003cbr\u003e\n*\u003cem\u003eTime\u003c\/em\u003e Magazine\u003c\/p\u003e","brand":"None","offers":[{"title":"Kobo Livre audio","offer_id":47245797851346,"sku":"df811534-05cb-341d-ad84-4fb094700599","price":26.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/image_9260608e-ad6a-48f2-8492-cb7b6d13725b.jpg?v=1786724576","url":"https:\/\/www.indigo.ca\/fr\/products\/the-little-book-of-common-sense-investing-the-only-way-to-guarantee-your-fair-share-of-stock-market-returns","provider":"Indigo","version":"1.0","type":"link"}