There's no such thing as a non-Christian. Somebody might self-identify as spiritual but not religious. Or they might be a practicing Hindu, Buddhist or Muslim. Or they might call themselves an atheist, freethinker or agnostic. But the one thing that people never describe themselves as is a "non-Christian." So Christians who want to "reach non-Christians" need to realize that they're not all the same. Evangelism is not one-size-fits-all.Luke Cawley shows how Christians can contextualize the gospel in different ways to connect with different kinds of people. Here he unpacks the religious identities of three key demographics: the spiritual but not religious, committed atheists and nominal Christians. Each group has particular characteristics and requires specific approaches and practices to make the Christian faith plausible, desirable and tangible to them. Filled with real-life stories of changed lives, this book is a practical and hopeful resource for helping people to encounter God.