{"product_id":"the-smart-start-up","title":"The Smart Start Up: Fundamental Strategies For Beating The Odds When Starting A Business","description":"\u003cli\u003eWritten by two internationally-renowned public speakers with over 2M in past book sales\u003c\/li\u003e\r\n\u003cli\u003eServes as a confidence-building how-to book for entrepreneurs\r\n\u003c\/li\u003e\u003cli\u003eFeatures key foundational strategies for launching a business successfully\r\n\u003c\/li\u003e\u003cli\u003eLists pitfalls to avoid when planning and starting a business\r\n\u003c\/li\u003e\u003cli\u003ePresents negotiation strategies for every aspect of business\r\n\u003c\/li\u003e\u003cli\u003eTeaches simple, yet effective marketing methods for startups\r\n\u003c\/li\u003e\u003cli\u003eHighlights business communication and sales skills to generate revenue quickly\u003c\/li\u003e","brand":"None","offers":[{"title":"Couverture souple","offer_id":46257594400978,"sku":"9781683509370","price":23.99,"currency_code":"CAD","in_stock":true},{"title":"Livre numérique Kobo","offer_id":46257594433746,"sku":"c7ea85c5-632a-3245-b881-1b93d5af55ad","price":17.59,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/1_4fc0d2d9-ae2c-4bcb-bfc7-944f4bda6688.jpg?v=1763681053","url":"https:\/\/www.indigo.ca\/fr\/products\/the-smart-start-up","provider":"Indigo","version":"1.0","type":"link"}