Lidia Andrades, Ph.D., is an Associate Professor at the University of Extremadura, Spain. She is an expert in strategic planning and management. Her research interests focus on tourism destination competitiveness management from a dual perspective: demand and supply-side approaches. Additionally, in recent years, she has been cooperating with SEGITTUR in the field of smart tourism destination planning and management. Her main academic contributions have been published in journals such as Tourism Management, the Journal of Travel Research, and the Journal of Sustainable Tourism, among others. These publications mostly address topics such as tourism destination competitiveness and sustainability, as well as the qualification of tourism professionals as a means to achieve competitiveness in the tourism sector. Lidia has also co-authored a book on tourism management in Russia and contributed chapters to several books on topics such as tourism value co-creation and research methods for tourism. Finally, she has extensive experience in designing, managing, and coordinating multidisciplinary teams as a leader of EU-funded projects.

Mr. Carlos Romero-Dexeus is the Director of Research, Development, and Innovation at SEGITTUR (the Spanish State Company for the Management of Tourism Innovation and Technologies). With a background in Economic Sciences and Tourism Business Management, he has over 10 years of experience in the tourism sector. He has managed international and national projects, specializing in measuring the economic impacts of tourism and tourism policy. With previous positions at the World Tourism Organization (UNWTO) and the Spanish Institute for Tourism Studies (IET), he brings valuable expertise to his role.

Mr. Enrique Martínez-Marín is the President of SEGITTUR. With a background in political science and public management, he has extensive experience in smart territories and digital transformation. He has held advisory roles and coordinated national plans for smart territories. His professional career includes positions in government agencies and organizations related to the industry, telecommunications, and postal sectors. As President of the Technical Committee for Standardization 178 of UNE1, he plays a significant role in shaping smart city standards.