{"product_id":"visual-language-for-designers","title":"Visual Language for Designers: Principles for Creating Graphics that People Understand","description":"\u003cp\u003eWithin every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power.\u003c\/p\u003e\n\u003cp\u003eIn a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, \u003cem\u003eVisual Language for Designers\u003c\/em\u003e explains how to achieve quick and effective communications. This book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eVisual Language for Designers\u003c\/em\u003e includes:\u003c\/p\u003e\n\u003cp\u003e—How to organize graphics for quick perception\u003c\/p\u003e\n\u003cp\u003e—How to direct the eyes to essential information\u003c\/p\u003e\n\u003cp\u003e—How to use visual shorthand for efficient communication\u003c\/p\u003e\n\u003cp\u003e—How to make abstract ideas concrete\u003c\/p\u003e\n\u003cp\u003e—How to best express visual complexity\u003c\/p\u003e\n\u003cp\u003e—How to charge a graphic with energy and emotion\u003c\/p\u003e","brand":"None","offers":[{"title":"Livre numérique Kobo","offer_id":46197994094769,"sku":"a4d64b2e-b54e-36fc-a2a0-09dd31cf8ccd","price":31.19,"currency_code":"CAD","in_stock":true},{"title":"Couverture souple","offer_id":46243235070162,"sku":"9781592537419","price":51.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/image_0727e0ed-75d2-4f4b-be8c-cdfc874d846e.jpg?v=1764053827","url":"https:\/\/www.indigo.ca\/fr\/products\/visual-language-for-designers","provider":"Indigo","version":"1.0","type":"link"}