{"product_id":"visual-stimuli-in-influencer-marketing","title":"Visual Stimuli In Influencer Marketing","description":"\u003cp\u003e\u003cem\u003eThe Role of Visual Stimuli in Influencer Marketing and Consumer Behavior\u003c\/em\u003e explores one of the most powerful forces shaping today's digital marketplace: the way images, colors, and visual cues influence how people think, feel, and buy.\u003c\/p\u003e\r\n\u003cp\u003eBased on an MBA research project by Layal Bou Khzam, this book investigates the relationship between digital marketing and visual perception with a special focus on influencer marketing. Through surveys of social media users, in-depth interviews with influencers, and content analysis of real campaigns, it uncovers how visual elements—whether a simple color choice, a striking product image, or a carefully crafted video—can build trust, evoke emotions, and drive consumer action.\u003c\/p\u003e\r\n\u003cp\u003eReaders are guided through the psychology of visual perception, the role of emotions in shaping brand loyalty, and the science behind consumer decision-making. The study reveals which types of visual stimuli are most effective, how authenticity and storytelling enhance influencer credibility, and why certain campaigns succeed while others fail.\u003c\/p\u003e\r\n\u003cp\u003eBoth rigorous and practical, the work highlights key findings:\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eVisually appealing content strongly impacts perceptions of brand quality and credibility.\u003c\/li\u003e\r\n\u003cli\u003eEmotional responses triggered by color, composition, and imagery influence purchase decisions.\u003c\/li\u003e\r\n\u003cli\u003eAuthentic storytelling combined with compelling visuals builds trust and long-term engagement.\u003c\/li\u003e\r\n\u003cli\u003eInfluencers play a pivotal role in translating visual strategy into consumer action.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eFor marketers, students, researchers, and business professionals, this book provides valuable insights into how digital audiences process what they see—and how brands can design strategies that resonate more deeply.\u003c\/p\u003e\r\n\u003cp\u003eIn a world where attention is scarce and competition fierce, understanding the hidden power of visual stimuli is not just an advantage—it is essential for anyone seeking to connect, influence, and succeed in digital marketing.\u003c\/p\u003e\r\n","brand":"None","offers":[{"title":"Livre numérique Kobo","offer_id":46637880082642,"sku":"5ec689e6-901b-3ae6-9290-3cd529ef4e9b","price":13.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/image_ad8ae424-7fb5-49e6-8400-330a816aefdc.jpg?v=1762560198","url":"https:\/\/www.indigo.ca\/fr\/products\/visual-stimuli-in-influencer-marketing","provider":"Indigo","version":"1.0","type":"link"}