{"product_id":"volkswagen-cars-1948-1968","title":"Volkswagen Cars 1948-1968","description":"1948-1968 were the years when VW was controlled by one Heinz Nordhoff, a man the press of the day variously referred to as the 'King of Wolfsburg' and 'Mr Volkswagen'. Early in his reign, Nordhoff told his workforce that he regarded his 'life's aim' as being \"to build this factory into Europe's premier car plant.\" Without him, the Beetle would not have become a world phenomenon, and a car that was in continuous production from 1945-2003. Furthermore, the Transporter, most sought after these days in its camper-van incarnation, would not have revolutionised the world of the small commercial vehicle, while the elegant Karmann Ghia 'sports' car would not have seen the light of day. Nordhoff's creed of a service and spares organisation second to none and his unbending insistence on releasing only top-quality products, set the mould for the marque even today, but its initial success was only assured thanks to the unbending efforts of its tireless leader.","brand":"None","offers":[{"title":"Couverture souple","offer_id":46304320389330,"sku":"9781903016503","price":14.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/1_58c0a528-289d-40e1-8de9-4dfe36d29f06.jpg?v=1762901201","url":"https:\/\/www.indigo.ca\/fr\/products\/volkswagen-cars-1948-1968","provider":"Indigo","version":"1.0","type":"link"}