{"product_id":"you-are-now-less-dumb-how-to-conquer-mob-mentality-how-to-buy-happiness-and-all-the-other-ways-to-outsmart-yourself","title":"You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself","description":"\u003cb\u003eThe author of the bestselling You Are Not So Smart gives readers a fighting chance at outsmarting their not-so-smart brains. \u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eA mix of popular psychology and trivia, \u003ci\u003eYou Are Now Less Dumb\u003c\/i\u003e is grounded in the idea that we all believe ourselves to be objective observers of reality--except we’re not. But that’s okay, because our delusions keep us sane.\u003cbr\u003e \u003cbr\u003eExpanding on this premise, McRaney provides eye-opening analyses of seventeen ways we fool ourselves every day, including:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eEnclothed Cognition (the clothes you wear change your behavior and influence your mental abilities)\u003c\/li\u003e\n\u003cli\u003eThe Benjamin Franklin Effect (how you grow to like people for whom you do nice things and hate the people you harm).\u003c\/li\u003e\n\u003cli\u003eDeindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality)\u003c\/li\u003e\n\u003cli\u003eThe Misattribution of Arousal (Environmental factors have a greater effect on our emotional arousal than the person right in front of us)\u003c\/li\u003e\n\u003cli\u003eSunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”)\u003c\/li\u003e\n\u003c\/ul\u003eMcRaney also reveals the true price of happiness, and how to avoid falling for our own lies.","brand":"None","offers":[{"title":"Couverture souple","offer_id":46812044427474,"sku":"9781592408795","price":22.0,"currency_code":"CAD","in_stock":true},{"title":"Livre numérique Kobo","offer_id":46812044460242,"sku":"5ad68438-afc3-30c9-abae-332870d6a6a8","price":10.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/image_b3990638-1b9c-40ac-9f66-b02a5b950678.jpg?v=1774816298","url":"https:\/\/www.indigo.ca\/fr\/products\/you-are-now-less-dumb-how-to-conquer-mob-mentality-how-to-buy-happiness-and-all-the-other-ways-to-outsmart-yourself","provider":"Indigo","version":"1.0","type":"link"}