{"product_id":"you-can-t-coach-culture-how-to-build-a-brand-employees-actually-believe-in","title":"You Can’t Coach Culture: How to Build a Brand Employees Actually Believe In","description":"\u003cp\u003e\u003cstrong\u003eStop Forcing Buy-In. Start Building Something People Want to Belong To.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eYou can train skills. You can set KPIs.\u003cbr\u003e\r\nBut if your team doesn't believe in the \u003cstrong\u003emission\u003c\/strong\u003e, the \u003cstrong\u003emessage\u003c\/strong\u003e, or the \u003cstrong\u003emeaning\u003c\/strong\u003e behind your brand—it won't matter.\u003c\/p\u003e\r\n\u003cp\u003eThis book is for leaders, entrepreneurs, and HR professionals who are tired of chasing culture with pizza parties and performance reviews. Instead, Adella Pasos reveals how to \u003cstrong\u003ebuild a brand identity that inspires belief\u003c\/strong\u003e, loyalty, and lasting impact from the inside out.\u003c\/p\u003e\r\n\u003cp\u003eInside this culture-shaping blueprint, you'll discover:\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eWhy most companies confuse branding with culture—and how that mistake costs you talent\u003c\/li\u003e\r\n\u003cli\u003eThe psychological and emotional drivers that fuel employee engagement (beyond a paycheck)\u003c\/li\u003e\r\n\u003cli\u003eHow to align your brand promise with your internal operations and leadership style\u003c\/li\u003e\r\n\u003cli\u003eThe real reasons employees quit—and how to create environments where they stay and thrive\u003c\/li\u003e\r\n\u003cli\u003eCase studies of modern brands that turned culture into their competitive edge\u003c\/li\u003e\r\n\u003cli\u003eA framework for designing an authentic brand people want to work for, talk about, and defend\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eThis is not about perks. It's about purpose.\u003c\/strong\u003e\u003cbr\u003e\r\nIf you want your culture to stick, scale, and speak for itself—this is your playbook.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eClick 'Buy Now' and learn how to build the kind of brand culture no one wants to leave.\u003c\/strong\u003e\u003c\/p\u003e\r\n","brand":"None","offers":[{"title":"Livre numérique Kobo","offer_id":46316877218002,"sku":"9ea3c0d8-e522-3f22-a2cf-8a749f17256c","price":0.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/image_620d22dc-2819-4133-b603-4d1cfeae2e47.jpg?v=1762620159","url":"https:\/\/www.indigo.ca\/fr\/products\/you-can-t-coach-culture-how-to-build-a-brand-employees-actually-believe-in","provider":"Indigo","version":"1.0","type":"link"}