{"product_id":"youtubers-how-youtube-shook-up-tv-and-created-a-new-generation-of-stars","title":"YouTubers - How YouTube Shook Up TV and Created a New Generation of Stars","description":"\u003cp\u003e\u003cstrong\u003e'Absorbing and highly illuminating'\u003c\/strong\u003e – \u003cem\u003eThe Bookseller\u003c\/em\u003e\u003cbr\u003e\r\n***'***\u003cstrong\u003eYou should read this book'\u003c\/strong\u003e – YouTuber Simon Clark\u003cbr\u003e\r\n\u003cstrong\u003e'A must-read book for anyone who wants to understand the future of media'\u003c\/strong\u003e – \u003cem\u003eMEL Magazine\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp\u003eMore than 100 insiders laid bare their lives for this first in-depth independent book on YouTube. It charts the platform's rise from single home video to global industry while getting the facts on brand deals, burnout and authenticity.\u003c\/p\u003e\r\n\u003cp\u003eIt is an ideal guide for anyone in media or marketing who needs to understand YouTube professionally. It will also help anyone who \u003cem\u003ewants to become a YouTuber.\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eReviews\u003c\/strong\u003e\u003cbr\u003e\r\n\u003cstrong\u003e'No one understands the intricacies of YouTube like Chris Stokel-Walker.\u003c\/strong\u003e His reporting on the platform and its creators has been groundbreaking and unparalleled.' \u003cem\u003e– The Atlantic\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e'For anyone trying to understand the bonkers world of YouTube, this is essential reading.\u003c\/strong\u003e Full of entertaining dispatches from the front line of streaming, Stokel-Walker has written the preeminent guide to the new celebrity world – and what it means for the rest of us.' \u003cem\u003e– Esquire\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e'Brilliant, witty and extraordinary...\u003c\/strong\u003e This is a must-read book for anyone who wants to truly understand the future of media, as well as the internet itself.' \u003cem\u003e– MEL Magazine\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eIf you want to understand the inner workings of your favourite YouTube influencers\u003c\/strong\u003e, or perhaps if you want to understand why your children are always talking about them, you should read this book. It is smart, sweeping, and significant. \u003cem\u003e– Simon Clark, YouTuber\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003cbr\u003e\r\nChris Stokel-Walker is a British journalist whose work regularly appears in \u003cem\u003eWIRED\u003c\/em\u003e, \u003cem\u003eThe Economist\u003c\/em\u003e and \u003cem\u003eNewsweek\u003c\/em\u003e.\u003c\/p\u003e\r\n\u003cp\u003eHe is known for breaking major news about social media and often reports on YouTube and TikTok for television, radio and podcasts.\u003c\/p\u003e\r\n\u003cp\u003eFor \u003cem\u003eYouTubers\u003c\/em\u003e he travelled around the world, speaking to behind-the-camera producers and powerbrokers, including creators KSI, Hank and John Green and Emma Blackery. His follow-up books are \u003cem\u003eTikTok Boom\u003c\/em\u003e and \u003cem\u003eHow AI Ate the World,\u003c\/em\u003e both published by Canbury Press.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eFirst Chapter Extract\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eJake Paul: cars, money and a burning swimming pool\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eMake your way the 100 metres or so up the gated driveway of a mountainside home in California and your eye is drawn to the rust-coloured statue in the middle of the front yard. Cast in metal, a stick man holds up four large boxes that appear to be toppling out of reach. Look left and you'll see a newly installed skate ramp on the front lawn. To the right of that you'll see the dirt ramp where the owner jumps his luxury cars, among them a Lamborghini Huracán Performante, a Tesla Model X P-100 D (nicknamed Bloodshark), and a tie-dyed Ford Focus RS called Rainbro.\u003c\/p\u003e\r\n\u003cp\u003eBut don't get distracted by the flashy motors and the general hullabaloo taking place in the grounds of this 3.5 acre property. Otherwise you'll miss the 15,000-square-foot, eight-bedroom mansion, which has a custom-designed fish tank in the master bedroom and a 'merchandise shop' (which the public can't visit) showcasing a custom line of T-shirts, hoodies and sweatshirts.\u003c\/p\u003e\r\n\u003cp\u003eThe owner of this $6.9 million mansion is a high school dropout with a short attention span. A decade ago Jake Paul might have been consigned to a low-wage future scanning groceries in a supermarket in his native Ohio. Instead he is the modern face of YouTube; a boisterous millionaire with a frenetic lifestyle and a booming business...\u003c\/p\u003e\r\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eBuy the book and start reading\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n","brand":"None","offers":[{"title":"Livre numérique Kobo","offer_id":46375564378322,"sku":"eec24513-7244-36f2-9ee6-698ff18b9c92","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/image_74ee5ed7-8318-47f7-b7e6-95195b5d191b.jpg?v=1762861228","url":"https:\/\/www.indigo.ca\/fr\/products\/youtubers-how-youtube-shook-up-tv-and-created-a-new-generation-of-stars","provider":"Indigo","version":"1.0","type":"link"}