{"product_id":"becoming-essential-the-proven-plan-to-reinvent-your-career-in-the-age-of-disruption","title":"Becoming Essential: The Proven Plan to Reinvent Your Career in the Age of Disruption","description":"\u003cp\u003e**In a world where AI is reshaping work,**\u003cem\u003e\u003cstrong\u003eBecoming Essential\u003c\/strong\u003e\u003c\/em\u003eshows you how to stay valuable by mastering what technology can’t replace.\u003c\/p\u003e\n\u003cp\u003eIn \u003cem\u003eBecoming Essential\u003c\/em\u003e, technology executive and transformation leader Laureen Knudsen offers a powerful roadmap for staying relevant and valuable in a world being reshaped by artificial intelligence.\u003c\/p\u003e\n\u003cp\u003eAfter more than three decades leading transformation inside Fortune 1000 companies, Knudsen discovered a critical truth most career advice misses: Technology doesn’t eliminate value. It changes where value lives. The professionals who thrive aren’t the ones who compete with machines. They’re the ones who understand what makes them essential.\u003c\/p\u003e\n\u003cp\u003eDrawing on real-world experience and The Essential Professional Method, Knudsen shows readers how to rethink their role, reposition their strengths, and create opportunities in a rapidly evolving workplace. This is not about chasing job titles—it’s about redefining how you contribute.\u003c\/p\u003e\n\u003cp\u003eWhether you’re navigating disruption, feeling stuck, or preparing for what’s next, \u003cem\u003eBecoming Essential\u003c\/em\u003e offers a clear and practical path forward.\u003c\/p\u003e\n\u003cp\u003eIn this book, readers will discover how to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdentify the uniquely human strengths that set their work apart\u003c\/li\u003e\n\u003cli\u003eReframe their experience to create new opportunities—not compete for existing roles\u003c\/li\u003e\n\u003cli\u003eNavigate disruption and uncertainty with clarity and confidence\u003c\/li\u003e\n\u003cli\u003eBuild multiple income streams and long-term career resilience\u003c\/li\u003e\n\u003cli\u003eUse AI as a tool while keeping human judgment at the center\u003c\/li\u003e\n\u003cli\u003eOvercome fear, self-doubt, and hesitation in times of change\u003c\/li\u003e\n\u003cli\u003eBuild relationships and communities that accelerate growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eBecoming Essential\u003c\/em\u003e is more than a career strategy. It’s a new way of thinking about value, work, and what it means to matter in the age of AI.\u003c\/p\u003e","brand":"None","offers":[{"title":"Kobo eBook","offer_id":46822154207442,"sku":"dbc6f1b5-109e-3850-a5f3-4dff9168c2a3","price":15.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/image_64d02ca7-ba00-4b44-b9ff-26e6edebb3c4.jpg?v=1777658582","url":"https:\/\/www.indigo.ca\/products\/becoming-essential-the-proven-plan-to-reinvent-your-career-in-the-age-of-disruption","provider":"Indigo","version":"1.0","type":"link"}