{"product_id":"before-you-know-it-1","title":"Before You Know It: The Unconscious Reasons We Do What We Do","description":"\u003cstrong\u003e\u003ci\u003eFinancial Times:\u003c\/i\u003eOne of the Best Books of 2017\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003ci\u003eBusiness Insider\u003c\/i\u003e: One of the Best Science Books of 2017\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eDr. John Bargh, the world''s leading expert on the unconscious mind, presents a groundbreaking book, twenty years in the making, which gives us an entirely new understanding of the hidden mental processes that secretly govern every aspect of our behavior.\u003cbr\u003e\u003cbr\u003eFor more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed bestsellers like\u003ci\u003eBlink\u003c\/i\u003eand\u003ci\u003eThinking Fast and Slow\u003c\/i\u003e. Now, in what Dr. John Gottman said “will be the most important and exciting book in psychology that has been written in the past twenty years, Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.\u003cbr\u003e\u003cbr\u003eTelling personal anecdotes with infectious enthusiasm and disclosing startling and delightful discoveries, Dr. Bargh takes the reader into his labs at New York University and Yale where he and his colleagues have discovered how the unconscious guides our behavior, goals, and motivations in areas like race relations, parenting, business, consumer behavior, and addiction. He reveals what science now knows about the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Because the unconscious works in ways we are completely unaware of,\u003ci\u003eBefore You Know It\u003c\/i\u003eis full of surprising and entertaining revelations as well as tricks to help you remember to-do items, shop smarter, and sleep better.\u003cbr\u003e\u003cbr\u003eDestined to be a bestseller,\u003ci\u003eBefore You Know It\u003c\/i\u003eis an intimate introduction to a fabulous world only recently discovered, the world that exists below the surface of your awareness and yet is the key to knowing yourself and unlocking new ways of thinking, feeling, and behaving.","brand":"None","offers":[{"title":"Hardcover","offer_id":46221945045202,"sku":"9781501101212","price":35.0,"currency_code":"CAD","in_stock":false},{"title":"Paperback","offer_id":46221945077970,"sku":"9781501101229","price":26.99,"currency_code":"CAD","in_stock":true},{"title":"Kobo eBook","offer_id":46221945110738,"sku":"de6c6d90-69bf-3068-ab4e-86fd61762f5a","price":18.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/1_24c49299-30d4-4e20-ad48-1c7be173746f.jpg?v=1762814329","url":"https:\/\/www.indigo.ca\/products\/before-you-know-it-1","provider":"Indigo","version":"1.0","type":"link"}