{"product_id":"best-practices-are-stupid","title":"Best Practices Are Stupid: 40 Ways To Out-innovate The Competition","description":"What if almost everything you know about creating a culture of  innovation is wrong?  What if the way you are measuring innovation is  choking it? What if your market research is asking all of the wrong  questions?\u003cp\u003eIt's time to innovate the way you innovate.\u003c\/p\u003e\u003cp\u003eStephen Shapiro is one of America's foremost innovation advisrrs,  whose methods have helped organizations like Staples, GE, Telefónica,  NASA, the U.S. Air Force, and USAA. He teaches his clients that  innovation isn't just about generating occasional new ideas; it's about  staying consistently one step ahead of the competition.\u003c\/p\u003e\u003cul\u003e    \u003cli\u003eHire people you don't like. Bring in the right mix of people  to unleash your team's full potential.\u003c\/li\u003e    \u003cli\u003eAsking for ideas is a bad idea. Define challenges more clearly.  If you ask better questions, you will get better answers.\u003c\/li\u003e    \u003cli\u003eDon't think outside the box; find a better box. Instead of  giving your employees a blank slate, provide them with well-defined  parameters that will increase their creative output.\u003c\/li\u003e    \u003cli\u003eFailure is always an option. Looking at innovation as a series  of experiments allows you to redefine failure and learn from your  results.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eShapiro shows that nonstop innovation is attainable and vital to  building a high-performing team, improving the bottom line, and staying  ahead of the pack.\u003c\/p\u003e","brand":"None","offers":[{"title":"Hardcover","offer_id":46468439900370,"sku":"9781591843856","price":26.5,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/1_faf39d27-1014-4c34-8554-ce5c58940edb.jpg?v=1763075081","url":"https:\/\/www.indigo.ca\/products\/best-practices-are-stupid","provider":"Indigo","version":"1.0","type":"link"}