{"product_id":"big-bill","title":"Big Bill: The Life And Times Of Nascar Founder Bill France Sr.","description":"\u003cp\u003e\u003cb\u003eThe first major authorized biography of NASCAR founder, Bill France Sr.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eBig Bill\u003c\/i\u003e is the consummate \"insider\" book on the life and legend of NASCAR founder Bill France and tells the tale of a classic American success story. France Sr. brought his family to Daytona Beach, Florida, in 1934, put down roots and immersed himself in the business of racing, both as a driver and an owner. \u003cbr\u003e\u003cbr\u003eNicknamed \"Big Bill\" because of his 6-foot-5 stature, he made significant contributions to the racing world - he founded NASCAR in December 1947, built Daytona International Speedway in 1959 and built Talladega Superspeedway in 1969, and landed the landmark R.J. Reynolds\/Winston sponsorship deal in 1971 that not only transformed NASCAR but also transformed corporate sponsorship of sports in America. \u003cbr\u003e\u003cbr\u003eThe France family has spent the last 30 years gathering a vast collection of files and material about their family patriarch and has turned over countless interviews -- both written and taped -- as well as NASCAR documents, memorabilia, memos, letters and various other materials to the author for this definitive biography. \u003cbr\u003e\u003ci\u003eBig Bill\u003c\/i\u003e offers NASCAR fans a rich, entertaining, emotional, and detailed story about America''s most recognized and admired racing family.\u003c\/p\u003e","brand":"None","offers":[{"title":"Hardcover","offer_id":46180820517041,"sku":"9780771017674","price":29.95,"currency_code":"CAD","in_stock":false},{"title":"Kobo eBook","offer_id":46180820549809,"sku":"5566442f-3dec-350c-bed8-a7ea7a122db0","price":13.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/1_42aa0255-1944-4203-a821-516b531c6cd9.jpg?v=1763030639","url":"https:\/\/www.indigo.ca\/products\/big-bill","provider":"Indigo","version":"1.0","type":"link"}