{"product_id":"buffalo-racing-festival-festival-in-thailand-3","title":"Buffalo Racing Festival: Festival in Thailand, #3","description":"\u003cp\u003e\u003cstrong\u003eBeneath the monsoon-washed skies of Chonburi, an ancient rhythm survives the roar of the modern world.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor over 150 years, the \u003cem\u003eWing Kwai\u003c\/em\u003e festival has served as Thailand's most electrifying cultural bridge. Every October, as the rainy season retreats, the dusty tracks of Chonburi transform into a stage for the \"noble beast\"—the water buffalo—to thunder past cheering crowds in a display of raw power and deep-rooted partnership.\u003c\/p\u003e\n\u003cp\u003eIn this immersive exploration, author Iris Mcwell takes you beyond the spectacle of the race track. Discover how a spontaneous post-harvest celebration among farmers evolved into a vital provincial institution that preserves the DNA of Thai civilization. From the spiritual significance of the races coinciding with the end of Buddhist Lent to the meticulous \"Olympic-style\" training and nutrition of the champion buffaloes, this book reveals the \"quiet truth\" of a people who refuse to forget their roots.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInside this cultural journey:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Agrarian Foundation:\u003c\/strong\u003e How the buffalo and rice became the twin pillars of Thai society over 5,000 years.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTraining the Champions:\u003c\/strong\u003e A look at the secret diets, traditional massages, and the brave bareback jockeys who control one-ton animals at full gallop.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA Tradition at a Crossroads:\u003c\/strong\u003e The challenges of maintaining a 150-year-old legacy in an era of rapid mechanization and global tourism.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Future of Wing Kwai:\u003c\/strong\u003e How conservation breeding and community pride are reclaiming the buffalo as a symbol of sustainability for the next generation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eWing Kwai\u003c\/em\u003e is more than a sporting event; it is a moving prayer of gratitude and a testament to the enduring bond between human and beast.\u003c\/p\u003e","brand":"None","offers":[{"title":"Kobo eBook","offer_id":46713608765650,"sku":"c9d5c647-30f1-3005-b8bc-5991a0814f9d","price":6.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/image_0d2792e7-ea5b-4b31-a128-ecf5fef2b684.jpg?v=1770775277","url":"https:\/\/www.indigo.ca\/products\/buffalo-racing-festival-festival-in-thailand-3","provider":"Indigo","version":"1.0","type":"link"}