{"product_id":"certain-success-2","title":"Certain Success: 12 Steps to Achieve Success in Anything","description":"\u003cp\u003eSuccess can be made certain; not, however, by the mere possession of particular characteristics, nor by just doing particular things. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYour success in life can be assured; but only if you supplement your qualifications and make everything you do most effective by using continually, whatever your vocation, the art of salesmanship.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eLife can hold nothing but \u003cem\u003efailure\u003c\/em\u003e for the ill-natured, unsociable, disgusting tramp who is known to be ignorant, lazy, shiftless, a spendthrift, a liar, and an all-around crook. Such a worthless man will make a complete failure of life because he is so \u003cem\u003edis\u003c\/em\u003e-qualified to succeed.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eOn the other hand certain success ought to be achieved by the good-natured, intelligent, reliable man who continually wins friends; the truthful man who has a fine reputation for thrift, honesty, neatness, and love for his work. He seems entirely worthy of success. Yet for reasons that baffle himself and his friends it sometimes happens that such a man is unsuccessful.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe defeat in life of one who appears so deserving of victory seems to prove that success cannot be \u003cem\u003eassured\u003c\/em\u003e by the development of individual characteristics and by doing specific things. But such a wholly negative conclusion would be wrong. When a worthy man fails, he loses out because he lacks an essential \u003cem\u003epositive\u003c\/em\u003e factor of certain success-the ability to \u003cem\u003esell\u003c\/em\u003e his capabilities. \u003cem\u003eBy mastering the selling process this failure can turn himself into a success\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003ecations Unrecognized Capabilities\u003c\/p\u003e\u003cp\u003eWe are sure of the failure of the man who is utterly disqualified to succeed; not because he \u003cem\u003ehas\u003c\/em\u003e particular faults, but because they \u003cem\u003eself-advertise and sell the idea\u003c\/em\u003e of his disqualifications for success. His characteristics and actions make on our minds an impression of his general worthlessness. Defects are apt to attract attention, while perfection often passes unnoticed.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eMillions of worthy men, otherwise qualified for success, have failed solely because their merits were not appreciated and rewarded as they would have been if recognized. Capabilities, like goods, are \u003cem\u003eprofitless\u003c\/em\u003e until they are \u003cem\u003esold\u003c\/em\u003e. Therefore the man who deserves to win out in life can make his victory \u003cem\u003esure\u003c\/em\u003e only by learning and practicing with skill the certain success methods of the master salesman.\u003c\/p\u003e","brand":"None","offers":[{"title":"Paperback","offer_id":46467670638802,"sku":"9781805473534","price":17.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/1_0e434f46-2fef-44ba-95a4-18cb8b252c70.jpg?v=1764392566","url":"https:\/\/www.indigo.ca\/products\/certain-success-2","provider":"Indigo","version":"1.0","type":"link"}