{"product_id":"content-inc-second-edition-start-a-content-first-business-build-a-massive-audience-and-become-radically-successful-with-little-to-no-money","title":"Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)","description":"\u003cp\u003e\u003cb\u003eFrom one of today's leading experts in content marketing, \u003ci\u003eContent Inc. \u003c\/i\u003eis the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content―and then create a product for that audience.\u003ci\u003e Content Inc\u003c\/i\u003e. walks you through the entire process, showing how to: \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eChoose a marketable content topic\u003c\/li\u003e\n\u003cli\u003eFigure out where little or no competition exists\u003c\/li\u003e\n\u003cli\u003eChoose your top channel for disseminating content\u003c\/li\u003e\n\u003cli\u003eBuild long-term customer loyalty\u003c\/li\u003e\n\u003cli\u003eMonetize your product or service\u003c\/li\u003e\n\u003cli\u003eExpand your content into multiple channels\u003c\/li\u003e\n\u003cli\u003eSell your content asset or scale it into a large enterprise\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003eThis updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.\u003cp\u003e\u003c\/p\u003e\u003ci\u003eContent Inc\u003c\/i\u003e. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.\u003cp\u003e\u003c\/p\u003eApply the methods laid out for you in \u003ci\u003eContent Inc\u003c\/i\u003e., and create the business of your dreams.\u003cp\u003e\u003c\/p\u003e","brand":"None","offers":[{"title":"Hardcover","offer_id":46243011264722,"sku":"9781264257546","price":41.95,"currency_code":"CAD","in_stock":true},{"title":"Kobo eBook","offer_id":46243011297490,"sku":"4046bf46-56a9-31ee-9a6b-6b3b7d4ea0b4","price":31.29,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/1_337bbf59-3b96-43d4-b06b-0ea3deb228a0.jpg?v=1763713671","url":"https:\/\/www.indigo.ca\/products\/content-inc-second-edition-start-a-content-first-business-build-a-massive-audience-and-become-radically-successful-with-little-to-no-money","provider":"Indigo","version":"1.0","type":"link"}