{"product_id":"dont-quit-your-day-job-yet-the-no-nonsense-guide-to-idea-validation","title":"Don't Quit Your Day Job (Yet): The No-Nonsense Guide to Idea Validation","description":"\u003cp\u003ePassion is powerful—but it won't pay the bills unless your idea actually works. \u003cem\u003eDon't Quit Your Day Job (Yet)\u003c\/em\u003e is a fun, straight-talking guide for entrepreneurs who want to test their business idea before betting the farm on it. With humor, practical insights, and zero fluff, this book walks you through a simple three-phase process: Reflection, Research, and Testing.\u003c\/p\u003e\r\n\u003cp\u003eDiscover how to:\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eIdentify whether your idea solves a real problem (or just sounds cool).\u003c\/li\u003e\r\n\u003cli\u003eFind your ideal customers and figure out if they'll pay.\u003c\/li\u003e\r\n\u003cli\u003eRun simple, low-cost experiments to validate your idea without risking your savings.\u003c\/li\u003e\r\n\u003cli\u003eUse the \u003cstrong\u003eNapkin Math Principle\u003c\/strong\u003e to see if your business can actually make money.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eWhether you're dreaming of quitting your 9-to-5 or just brainstorming your next big thing, this book will help you stop guessing—and start validating.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eDon't quit your job yet.\u003c\/strong\u003e Test first. Dream big later.\u003c\/p\u003e\r\n","brand":"None","offers":[{"title":"Kobo eBook","offer_id":46326940958930,"sku":"d1457a75-2619-3870-8b4c-58ca97f670f0","price":4.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/image_461cacf9-0e5c-4275-aec9-2994e31b92f6.jpg?v=1763046049","url":"https:\/\/www.indigo.ca\/products\/dont-quit-your-day-job-yet-the-no-nonsense-guide-to-idea-validation","provider":"Indigo","version":"1.0","type":"link"}