{"product_id":"from-mad-men-to-modern-marketing","title":"From Mad Men To Modern Marketing: How Marketing Leaders Can Dramatically Improve Results","description":"\u003cp\u003eAudiences loved watching the compelling world of advertising depicted in Mad Men, where we were captivated by the masterful art of persuasion and creativity. But is a riveting campaign pitch enough in today's results-oriented marketing landscape? Success lies in learning from the foundation of storytelling we saw in Mad Men and combining it with modern tools and know-how. From Mad Men To Modern Marketing teaches today's marketers how to use branding and tailored messages to differentiate from competitors, leverage data and market research, and integrate a cohesive strategy across marketing channels.\u003c\/p\u003e\r\n","brand":"None","offers":[{"title":"Kobo eBook","offer_id":46298515243218,"sku":"f692eaea-c54f-3dd1-afc7-b65a7626cedb","price":13.56,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/image_8a3addaf-4bac-463a-8371-ad85ede6bd36.jpg?v=1762901697","url":"https:\/\/www.indigo.ca\/products\/from-mad-men-to-modern-marketing","provider":"Indigo","version":"1.0","type":"link"}