{"product_id":"hidden-wombat","title":"Hidden WOMBAT: How Executives Innovate Without the Waste of Money, Brains, and Time","description":"\u003cp\u003eGood ideas are killing great companies.\u003c\/p\u003e\u003cp\u003eA waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.\u003c\/p\u003e\u003cp\u003eEvery late-stage failure, every pivot, is a testament to this. When you're wrong about the market, you cannot be right about the product, so how do we fix this fundamental error?\u003c\/p\u003e\u003cp\u003eNeeds-Driven Innovation (NDI)-inspired by Stanford University's Biodesign program-turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.\u003c\/p\u003e\u003cp\u003eReversing the accepted dogma, NDI eliminates hidden WOMBATs so that every great market finds its great idea.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"None","offers":[{"title":"Hardcover","offer_id":46325666644178,"sku":"9798989247615","price":47.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/1_9730a725-200d-48b8-b868-adfb441df47e.jpg?v=1764378220","url":"https:\/\/www.indigo.ca\/products\/hidden-wombat","provider":"Indigo","version":"1.0","type":"link"}