ATTENTION: DO NOT BUY THIS BOOK IF YOU ALREADY OWN "Play Smart in the Stock Market: The 4 Keys to Success" In this book I discuss in depth the company McDonald's from fundamental, technical and market points of view to evaluate a possible purchase of stocks. This is to provide a practical example of real assessment required to safely invest and ensure profit. This stock market analysis follows the concepts and criteria outlined in my book "Play Smart in the Stock Market: The 4 Keys to Success" and is included as an appendix to the book (so please DO NOT BUY THIS BOOK IF YOU ALREADY OWN "Play Smart in the Stock Market: The 4 Keys to Success") .