{"product_id":"k-pop-innovation","title":"K-pop Innovation: The Future Of Korean Innovation That Took The World By Storm","description":"K-pop's remarkable global popularity is no coincidence. Its success cannot be attributed to a talented individual or a set of favourable government policies but is instead the result of continuous innovation by risk-taking entrepreneurs.For the first time in English, this book presents a focus on the managerial and structural features of the K-pop industry to unpack the resounding success of K-pop companies and the Hallyu Wave phenomenon. It analyses leading industry players, explaining the success strategies of K-pop from the perspective of innovation management theory. It places a particular special emphasis on SM Entertainment, a leading pioneer in the South Korean entertainment industry, and sheds light on the company's strategies for success.As the book examines how K-pop developed over time, it draws an interesting parallel with the semiconductor and IT industries, noting common characteristics between them. It concludes with thoughts on K-pop's future and advises K-pop innovators on developing new business models combining new technologies in artificial intelligence (AI), robotics and augmented reality (AR) to keep the momentum going. It is a must-read for readers interested in innovation, the entertainment industry, and the global phenomenon that is the Hallyu Wave.","brand":"None","offers":[{"title":"Hardcover","offer_id":46284250644690,"sku":"9789811271717","price":84.95,"currency_code":"CAD","in_stock":true},{"title":"Kobo eBook","offer_id":46284250677458,"sku":"b9c1e53e-8bd5-3fc4-ba77-2a78f0444494","price":49.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/1_b46ddb8a-a812-4a33-9a7d-5ae963635764.jpg?v=1762662039","url":"https:\/\/www.indigo.ca\/products\/k-pop-innovation","provider":"Indigo","version":"1.0","type":"link"}