{"product_id":"kellogg-on-branding","title":"Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management","description":"The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:  \u003cul\u003e \u003cli\u003eThe latest thinking on key branding concepts, including brand positioning and design\u003c\/li\u003e \u003cli\u003eStrategies for launching new brands, leveraging existing brands, and managing a brand portfolio\u003c\/li\u003e \u003cli\u003eTechniques for building a brand-centered organization\u003c\/li\u003e \u003cli\u003eInsights from senior managers who have fought branding battles and won\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.\u003c\/p\u003e","brand":"None","offers":[{"title":"Hardcover","offer_id":46196739735729,"sku":"9780471690160","price":41.99,"currency_code":"CAD","in_stock":true},{"title":"Kobo eBook","offer_id":46196739768497,"sku":"61c8ca7f-1f41-4b25-828b-f05223a2ee10","price":27.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/1_49651ff1-6b56-4f7d-9f06-fb2d9211a3a7.jpg?v=1762831699","url":"https:\/\/www.indigo.ca\/products\/kellogg-on-branding","provider":"Indigo","version":"1.0","type":"link"}