{"product_id":"lean-b2b-3","title":"Lean B2B: Build Products Businesses Want","description":"\u003cp\u003e\u003cstrong\u003eGet from Idea to Product\/Market Fit in B2B.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe world has changed.\u003c\/p\u003e\r\n\u003cp\u003eNowadays, there are more companies building B2B products than there’s ever been.\u003c\/p\u003e\r\n\u003cp\u003eProducts are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made.\u003c\/p\u003e\r\n\u003cp\u003eTechnology products get \u003cem\u003ehired\u003c\/em\u003e, and \u003cem\u003efired\u003c\/em\u003e faster than ever before.\u003c\/p\u003e\r\n\u003cp\u003eThe challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets.\u003c\/p\u003e\r\n\u003cp\u003eThis, requires \u003cstrong\u003ea new playbook\u003c\/strong\u003e.\u003c\/p\u003e\r\n\u003cp\u003eThe \u003cstrong\u003esecond edition\u003c\/strong\u003e of \u003cem\u003eLean B2B\u003c\/em\u003e is the result of \u003cstrong\u003eyears of research into B2B entrepreneurship\u003c\/strong\u003e. It builds off the unique \u003cstrong\u003eLean B2B Methodology\u003c\/strong\u003e, which has already \u003cstrong\u003ehelped thousands of entrepreneurs and innovators around the world build successful businesses\u003c\/strong\u003e.\u003c\/p\u003e\r\n\u003cp\u003eIn this new edition, you’ll learn:\u003c\/p\u003e\r\n\u003cp\u003eWhy companies seek out new products, and why they agree to buy from unproven vendors like startups\u003c\/p\u003e\r\n\u003cp\u003eHow to find early adopters, establish your credibility, and convince business stakeholders to work with you\u003c\/p\u003e\r\n\u003cp\u003eWhat type of opportunities can increase the likelihood of building a product that finds adoption in businesses\u003c\/p\u003e\r\n\u003cp\u003eHow to learn from stakeholders, identify a great opportunity, and create a compelling value proposition\u003c\/p\u003e\r\n\u003cp\u003eHow to get initial validation, create a minimum viable product, and iterate until you're able to find product\/market fit\u003c\/p\u003e\r\n\u003cp\u003eThis second edition of \u003cem\u003eLean B2B\u003c\/em\u003e will show you how to build the products that businesses need, want, buy, and \u003cem\u003eadopt\u003c\/em\u003e.\u003c\/p\u003e\r\n","brand":"None","offers":[{"title":"Kobo eBook","offer_id":46583413407954,"sku":"e70bb00b-0317-3107-9e2d-07e88e8ca0fa","price":24.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/image_0ec80726-f8a0-4254-8613-3d1591648eed.jpg?v=1762833964","url":"https:\/\/www.indigo.ca\/products\/lean-b2b-3","provider":"Indigo","version":"1.0","type":"link"}