{"product_id":"managing-global-strategy","title":"Managing Global Strategy: Developing An Effective Strategy In International Business","description":"\u003cp\u003eThis concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.\u003c\/p\u003e\u003cp\u003eWritten clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include:\u003c\/p\u003e\u003cp\u003e• Internal and external environmental analyses;\u003c\/p\u003e\u003cp\u003e• Cross-cultural communication;\u003c\/p\u003e\u003cp\u003e• Structural considerations;\u003c\/p\u003e\u003cp\u003e• Leadership and motivation;\u003c\/p\u003e\u003cp\u003e• Foreign market entry, mergers, alliances and acquisitions.\u003c\/p\u003e\u003cp\u003eUpper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.\u003c\/p\u003e","brand":"None","offers":[{"title":"Paperback","offer_id":46230364192978,"sku":"9780367462857","price":96.5,"currency_code":"CAD","in_stock":true},{"title":"Hardcover","offer_id":46230364225746,"sku":"9780367468552","price":346.5,"currency_code":"CAD","in_stock":true},{"title":"Kobo eBook","offer_id":46230364258514,"sku":"22aaefd8-3312-32f6-a9c6-bc20504dd936","price":89.31,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/1_51ed3c94-c8d3-4535-84cf-93696013f265.jpg?v=1763141797","url":"https:\/\/www.indigo.ca\/products\/managing-global-strategy","provider":"Indigo","version":"1.0","type":"link"}