Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget

Bobby Borg
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Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget

Bobby Borg
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Found in: Music & Performing Arts, Business Of Music

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Overview

596 PAGESENGLISH

Promotional Details
  • Published date: Jun 01, 2024
  • Language: English
  • No. of Pages: 596
  • Publisher: Rowman
  • ISBN: 9781538182499
  • Dimensions: 7.26" W x 1.4" L x 10.29" H
Bobby Borg MCM,is a former major label, independent, and DIY recording/touring artist. He also served as the VP of Special Events for the American Marketing Association and Interim Chairman of Music Business at Musician's Institute. He is an assistant professor of practice in music industry studies at University of Southern California's Thornton School of Music. He is the founder of Bobby Borg Consulting and author ofThe Musician's Handbook, Music Marketing for The DIY Musician,Business Basics for Musicians, Introduction to Music Publishing for Musicians,andPersonal Finance for Musicians.Visitbobbyborg.com.

“An exceptionally well-written, thorough, and competent book for an author who is a non-attorney. Bobby Borg’s book is extremely valuable to anyone trying to understand the new music business.”

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