{"product_id":"paws-people-and-prosperity-focus-beyond-the-business-card-a-fun-step-by-step-guide-to-growing-your-pet-business-through-community-advocacy-education","title":"Paws, People, and Prosperity: Focus Beyond the Business Card: A fun, step-by-step guide to growing your pet business through community advocacy \u0026 education","description":"\u003cp\u003eIn an unregulated, often crowded market, many pet professionals struggle to balance their passion for animals with the need to \"sell.\" This guide introduces an ethics-first approach to business growth, moving away from high-pressure sales toward a \"Comfort Zone\" of mutual respect. It frames marketing not as a pushy transaction, but as a sacred trust and a form of education that the world desperately needs.\u003c\/p\u003e\n\u003cp\u003eMost pet professionals got into this business because they love animals, not because they love \"selling.\" But in a crowded, unregulated market, having a heart of gold isn't enough to keep your doors open. If the thought of \"marketing\" makes you feel like a fearful seller-worried about being pushy or \"taking\" money-it's time to shift your mindset. You aren't just a trainer or a groomer; you are an educator in a world that desperately needs your expertise.\u003c\/p\u003e","brand":"None","offers":[{"title":"Kobo eBook","offer_id":46806655992018,"sku":"89ec4448-6de2-31f1-a364-c4a6ffddd95b","price":11.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/image_a590e7ba-4e98-47bb-bb33-e13780cae016.jpg?v=1773990123","url":"https:\/\/www.indigo.ca\/products\/paws-people-and-prosperity-focus-beyond-the-business-card-a-fun-step-by-step-guide-to-growing-your-pet-business-through-community-advocacy-education","provider":"Indigo","version":"1.0","type":"link"}