{"product_id":"programmatic-tv-a-complete-guide-2021-edition","title":"Programmatic TV A Complete Guide - 2021 Edition","description":"\u003cp\u003eAre advertisers worldwide using Artificial Intelligence for select digital ad tactics?\u003c\/p\u003e\r\n\u003cp\u003eHow can media and creative departments work together to bridge the video adaption gap?\u003c\/p\u003e\r\n\u003cp\u003eHow do you ensure you are offering your clients the best postcampaign reporting possible?\u003c\/p\u003e\r\n\u003cp\u003eHow important is it for you to buy programmatic tv inventory alongside digital video inventory?\u003c\/p\u003e\r\n\u003cp\u003eIs programmatic tv complementary to the way in which departments transact today?\u003c\/p\u003e\r\n\u003cp\u003eWhat industry trends are you seeing and how are you taking advantage within consulting?\u003c\/p\u003e\r\n\u003cp\u003eWhat is it about premium video that creates nuances and unique approaches to programmatic?\u003c\/p\u003e\r\n\u003cp\u003eWhat motivated you to include programmatic TV strategies as part of your media campaigns?\u003c\/p\u003e\r\n\u003cp\u003eWhat percentage of total brand spending (all channels) will go programmatic in five years?\u003c\/p\u003e\r\n\u003cp\u003eWill the number of programmatic technology companies grow or shrink over the next 3 years?\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eThis Programmatic TV Guide is unlike books you're used to. If you're looking for a textbook, this might not be for you. This book and its \u003cem\u003eincluded digital components\u003c\/em\u003e is for you who understands the importance of asking great questions. This gives you the questions to uncover the Programmatic TV challenges you're facing and generate better solutions to solve those problems.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eDefining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.\u003c\/p\u003e\r\n\u003cp\u003eUnless you're talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'\u003c\/p\u003e\r\n\u003cp\u003eThis Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Programmatic TV investments work better.\u003c\/p\u003e\r\n\u003cp\u003eThis Programmatic TV All-Inclusive Self-Assessment enables You to be that person.\u003c\/p\u003e\r\n\u003cp\u003eINCLUDES all the tools you need to an in-depth Programmatic TV Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Programmatic TV maturity, this Self-Assessment will help you identify areas in which Programmatic TV improvements can be made.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eIn using the questions you will be better able to:\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eDiagnose Programmatic TV projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eImplement evidence-based best practice strategies aligned with overall goals.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eIntegrate recent advances in Programmatic TV and process design strategies into practice according to best practice guidelines.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eUsing the Self-Assessment tool gives you the Programmatic TV Scorecard, enabling you to develop a clear picture of which Programmatic TV areas need attention.\u003c\/p\u003e\r\n\u003cp\u003eYour purchase includes access to the \u003cstrong\u003eProgrammatic TV self-assessment digital components\u003c\/strong\u003e which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.\u003c\/p\u003e\r\n","brand":"None","offers":[{"title":"Kobo eBook","offer_id":46537549119698,"sku":"7079b498-988e-33ed-88a3-c3b73eb03041","price":79.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/image_f3ed53ef-ac9d-4176-8261-bc662388c5f7.jpg?v=1762900734","url":"https:\/\/www.indigo.ca\/products\/programmatic-tv-a-complete-guide-2021-edition","provider":"Indigo","version":"1.0","type":"link"}