{"product_id":"social-media-and-the-cultural-politics-of-korean-pop-culture-in-east-asia","title":"Social Media and the Cultural Politics of Korean Pop Culture in East Asia","description":"\u003cp\u003eThis volume examines international engagement with Korean popular culture in East Asian online spaces, and how Asian identities are formed and perceived between nations within the region.\u003c\/p\u003e\u003cp\u003eIn the context of global diversification and growing public participation in global issues, it builds up a new theoretical perspective in order to explain the emerging power of Asia in the global mediascape. With a focus on Korean media, touching upon K-pop and the phenomenon of Hallyu and anti-Hallyu, the author also looks at Japan, China, and Taiwan in this regional study. Combining theory with ethnographic audience studies in East Asian countries, the book elucidates East Asian media in a larger context of the changing global structure and media technology.\u003c\/p\u003e\u003cp\u003eThis book will interest academics and students working on Asian popular culture and media, new media, East Asian studies, participatory media, and digital communication.\u003c\/p\u003e","brand":"None","offers":[{"title":"Paperback","offer_id":46240764297426,"sku":"9781032532707","price":85.95,"currency_code":"CAD","in_stock":true},{"title":"Hardcover","offer_id":46240764330194,"sku":"9781032532691","price":296.5,"currency_code":"CAD","in_stock":true},{"title":"Kobo eBook","offer_id":46240764362962,"sku":"72617124-7ebe-3006-bcff-2c4970f2e6a7","price":78.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/1_b845e2cf-0b88-4bae-82a2-75be86cd3041.jpg?v=1763441071","url":"https:\/\/www.indigo.ca\/products\/social-media-and-the-cultural-politics-of-korean-pop-culture-in-east-asia","provider":"Indigo","version":"1.0","type":"link"}