{"product_id":"social-media-law-for-business-a-practical-guide-for-using-facebook-twitter-google-and-blogs-without-stepping-on-legal-land-mines","title":"Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines","description":"How to Avoid Legal Pitfalls on Social Media \u003cp\u003eSocial media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, \u003ci\u003eSocial Media Law for Business\u003c\/i\u003e reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: \u003c\/p\u003e \u003cp\u003e Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"Glen Gilmore stands alone as the authority on social media law. \u003cb\u003eSocial Media Law for Business\u003c\/b\u003e should become a ready reference for business leaders and digital marketers.\"\u003c\/i\u003e -- MARK SCHAEFER, bestselling author of \u003ci\u003eReturn on Influence\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right.\"\u003c\/i\u003e -- PETER METHOT, managing director of executive education at Rutgers Business School\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success.\"\u003c\/i\u003e -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of \u003ci\u003eWomen in High Gear\u003c\/i\u003e\u003c\/p\u003e","brand":"None","offers":[{"title":"Paperback","offer_id":46216109949138,"sku":"9780071799607","price":59.95,"currency_code":"CAD","in_stock":true},{"title":"Kobo eBook","offer_id":46216109981906,"sku":"40729a8e-8afe-328e-9c73-82153fd8d358","price":44.59,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/1_7f4be085-af51-406e-8025-131b858ee1fa.jpg?v=1763108556","url":"https:\/\/www.indigo.ca\/products\/social-media-law-for-business-a-practical-guide-for-using-facebook-twitter-google-and-blogs-without-stepping-on-legal-land-mines","provider":"Indigo","version":"1.0","type":"link"}