Overview
The volume is organized to maximize ease of use. Each chapter begins with bibliographies, followed by reference works, yearbooks, handbooks, and specialized indexes that cover areas ranging from accounting, finance, and real estate to management, marketing, and public relations. Coman carefully distinguishes between general sources, such as encyclopedias and almanacs, and industry-specific guides, showing how each serves as a time-saving tool for the business researcher. A substantial portion is devoted to evaluating the merits of different bibliographic aids, directories, and statistical compilations, stressing both their reliability and their limitations. By offering annotated selections rather than exhaustive lists, the guide avoids overwhelming the user with undigested references. Instead, it functions as a roadmap to the most authoritative and durable sources of business knowledge available in the mid-twentieth century, highlighting the ways professionals and aspiring executives alike can harness information to understand trends, anticipate risks, and strengthen decision-making.
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1964.
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