{"product_id":"starting","title":"Starting!","description":"\u003cp\u003e\u003cstrong\u003eStarting!\u003c\/strong\u003e is a best selling business book and now an audiobook for \u003cstrong\u003eentrepreneurs, start-ups\u003c\/strong\u003e and \u003cstrong\u003eestablished SMEs\u003c\/strong\u003e. It tells you how to think like a \u003cstrong\u003eseasoned investor and stress-test the assumptions in your business case.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eJam packed with real-life case studies, you will learn how to perform a SWOT test on your business case so that you can be totally sure you have a business worth investing time, money and resources into... or not.\u003c\/p\u003e\n\u003cp\u003eIt's like an investment MOT for your business idea or existing business.\u003c\/p\u003e\n\u003cp\u003eSee, you might have a good idea for a business... \u003cstrong\u003eBUT have you got a good business for the idea?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHundreds and hundreds of entrepreneurs and business owners worldwide have usedthe workshop, framework and process in \u003cstrong\u003eStarting!\u003c\/strong\u003e to make sure they have the best possible chance of succeeding.\u003c\/p\u003e\n\u003cp\u003eThis is a perfect book to read if you are thinking of starting up a new business... and essential if you \u003cem\u003ealready\u003c\/em\u003e have a business.\u003c\/p\u003e\n\u003cp\u003eThe audiobook includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe Goal of Business Vs the Purpose of Business\u003c\/li\u003e\n\u003cli\u003eThree Invaluable Lessons For Entrepreneurs\u003c\/li\u003e\n\u003cli\u003eThe truth tests about all business ideas\u003c\/li\u003e\n\u003cli\u003eShould you write a business plan, or not? Yes or no\u0026gt;? (Obviously, this book recommends a written business plan, but here's what you need to do BEFORE you write one! This book DOES NOT replace writing a formal business plan but it will sharpen your business case that would appear IN your written business plan.\u003c\/li\u003e\n\u003cli\u003eThe Ten Questions Workshop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAndrew Priestley\u003c\/strong\u003e is an award winning business coach, an in-demand speaker and best selling author.\u003c\/p\u003e\n\u003cp\u003eKey words: start-ups; entrepreneurs; business start ups; business plans; business case; business failure; business failure rate; assets; marketing plans; business administration; SMEs; FMBs; micro business; MBA\u003c\/p\u003e","brand":"None","offers":[{"title":"Kobo Audiobook","offer_id":47234040365266,"sku":"8a01bc7c-3296-396b-a5b0-ad98c82ba240","price":8.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/image_2ec6b528-910d-47f5-802e-8d1e71fa24a7.jpg?v=1786695735","url":"https:\/\/www.indigo.ca\/products\/starting","provider":"Indigo","version":"1.0","type":"link"}