{"product_id":"the-cfo-myth","title":"The CFO Myth","description":"\u003cp\u003e\u003cstrong\u003eThe CFO Myth\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eTen Reasons Why You Don't Need a CFO-And Five Signs You Do\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp\u003eMaster the money side of your business-without the cost of a CFO.\u003c\/p\u003e\r\n\u003cp\u003eIf you're like most entrepreneurs, you didn't start your business to become a financial expert. But sooner or later, the numbers start calling the shots-whether you understand them or not.\u003c\/p\u003e\r\n\u003cp\u003eRevenue stalls. Expenses spiral. Scaling feels risky. And suddenly, you're not running your business...your business is running you.\u003c\/p\u003e\r\n\u003cp\u003eIn \u003cem\u003eThe CFO Myth\u003c\/em\u003e, financial strategist and business advisor Rodrigo Rodríguez-Novás delivers the knowledge, structure, and clarity you need to lead your company with confidence-even if you've never opened a P\u0026amp;L before.\u003c\/p\u003e\r\n\u003cp\u003eDrawing on 20+ years of experience in corporate finance, M\u0026amp;A, and consulting with fast-growing startups, Rodrigo breaks down the difference between accounting and finance, clears up common misconceptions, and gives you a real-world blueprint for growth without chaos.\u003c\/p\u003e\r\n\u003cp\u003eThis is the book for business owners who want to:\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eMake smarter decisions using data, not guesswork\u003c\/li\u003e\r\n\u003cli\u003eBuild a lean, responsible spending culture across their team\u003c\/li\u003e\r\n\u003cli\u003eAvoid early-stage money mistakes that destroy momentum\u003c\/li\u003e\r\n\u003cli\u003ePut systems and controls in place before scaling\u003c\/li\u003e\r\n\u003cli\u003eKnow when they're ready to outsource-or bring in a CFO\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eWhether you're launching a business, looking to grow, or stuck in financial fog, \u003cem\u003eThe CFO Myth\u003c\/em\u003e offers tools, checklists, and eye-opening insights you can use immediately-without hiring an expensive executive.\u003c\/p\u003e\r\n\u003cp\u003eStop sailing blind. Start thinking like a CFO-until the day your business actually needs one.\u003c\/p\u003e\r\n","brand":"None","offers":[{"title":"Kobo eBook","offer_id":46637859406034,"sku":"2ed5f4a5-c1f9-38da-9ac7-1f09b1777d6e","price":0.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/image_63dbf8c6-59ad-468e-9f7a-79a0d09e251e.jpg?v=1762400806","url":"https:\/\/www.indigo.ca\/products\/the-cfo-myth","provider":"Indigo","version":"1.0","type":"link"}