{"product_id":"the-handbook-of-market-research-for-life-science-companies-navigating-the-gap-between-lab-and-market-1","title":"The Handbook of Market Research for Life Science Companies: Navigating the Gap Between Lab and Market","description":"\u003cp\u003eThere are times innovation emerges from a lab before the market has even been defined. When that happens, the market must be identified and mapped through iterative steps.\u003c\/p\u003e\u003cp\u003eThis book is a practical playbook for researchers and founders navigating that process, from defining your first market hypothesis to estimating your market size, to collecting and analyzing your own data to find product-market fit.\u003c\/p\u003e\u003cp\u003eBuilding on the award-winning first edition, this second edition adds new frameworks for using AI responsibly in research, managing bias in data analysis, the importance of storytelling and building the continuous research mindset that emerging technologies demand.\u003c\/p\u003e","brand":"None","offers":[{"title":"Paperback","offer_id":46799291416786,"sku":"9781041223221","price":81.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/1_3026eb28-40e3-42e1-b82c-214162cbdc8f.jpg?v=1773073850","url":"https:\/\/www.indigo.ca\/products\/the-handbook-of-market-research-for-life-science-companies-navigating-the-gap-between-lab-and-market-1","provider":"Indigo","version":"1.0","type":"link"}