The Western genre evolved from frontier myths to iconic films, shaping cinema, culture, and modern entertainment. Even while the frontiers of the Wild West were being fought over, its myth was being forged. Sometimes this was in the form of incredibly popular pulp novels, on others the likes of the hugely successful Buffalo Bill's Wild West show that even toured Europe and delighted monarchs. By the turn of the 20th Century, just as the era was being consigned to history, motion pictures began telling these stories in a new medium. Some of the early films were supervised by the very legends of the old west the movie was about. The era of the western was born. Some of the most important films of the 20th century were westerns. Many of Hollywood's brightest stars regularly played cowboys and for decades, the simple western was a guaranteed way to make money and fill a movie theatre. Like every art form, over the years the western evolved. At times it was as wholesome as apple pie. There were times when it redefined cinema in terms of scope and storytelling. In other decades it created great anxiety about levels of violence and moral nihilism. The genre has been used to entertain, reveal the plight of indigenous peoples, explore racism, sexism and even homophobia. There have been westerns that have been analogies for the perils of McCarthyism. A few have been heaped with awards and critical acclaim, others were reviled by critics (and sometimes even their own studio) only to go on and be massive box office successes. Lines, images and scores from westerns have seeped into pop culture. Today the western no longer dominates cinemas as it once did but they are still hugely popular. Once again they have evolved with the times, becoming hit video games or massively popular shows on TV or streaming services.